The fable of an Encyclopedia CEO going a little crazy when his company sees a spike in orders, Click, Baby, Click was one of those rare times when all the elements came together without much fuss. The edit came together in two days, and barely changed from there till we locked.
Winner D&AD Direction for Film Advertising / In Book
Winner TEDDY - TED 10 Ads Worth Spreading
Winner Ciclope International Festival of Craft - Direction Finalist
Ad Week's Ad of the Day
In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour.
It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.
2017 GOLD Cannes Lions X 5
2017 SILVER Cannes Lions X 2
2017 GOLD OneShow
2017 BRONZE OneShow
On our research trip to Japan, we discovered that dandruff was labelled as a “people's disease” in the country. It was often associated with the feeling of shame and being unhygienic, so it was a sensitive topic for Japanese men to talk about. Advice was not easily found, and shampoo was never thought to be a solution to dandruff. Head & Shoulders themselves were not seen as an anti-dandruff brand, and had low brand awareness in the overall hair care category. So together with the folks at Head & Shoulders, we decided to tackle dandruff with a more lighthearted, entertaining approach, breaking the category conventions and also the silence around the issue.
To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop PSD files. The film was animated layer by layer using art made by members of Behance (Adobe's social network). The 60 second spot premiered during the Oscars and was nominated for an Emmy.
2015 GOLD Cannes Lions Cyber Social: Use of co-creation & user generated content
2015 SILVER Cannes Lions Cyber Craft: Animation/motion graphics
2016 GOLD One Show: Film Consumer - Online Films & Video - User Generated Content
2016 BRONZE One Show: Design Consumer - Short Films & Videos
To launch the new Adobe Stock feature in photoshop we challenged digital artists to re-created famous lost and stolen masterpieces entirely out of Adobe Stock photography without ever leaving photoshop.
CANNES
Silver - Cyber
Shortlist - Digital Craft
D&AD
Yellow Pencil
CLIOS
Bronze
ART DIRECTORS CLUB
Gold, Silver, Bronze
ONE SHOW
Gold, Silver, Silver
FWA site of the day
In China, there is a chauvinistic term 好嫁风 or ‘good for marriage’. The term encourages women to make choices that diminish themselves so they are not too smart, too ambitious, or too successful for the average Chinese man. So to give women a safe space to make life decisions that reflect who they truly are, we created the skincare industry’s first interactive movie: My Destiny, My Choice.
Starring award-winning actress Zhang Zifeng as your best friend, viewers navigated through twelve story paths and over 1 hour of playable content.
“My Destiny, My Choice” premiered at the Vogue Film Festival in Shanghai and was attended by Wu Yanshu, an 85-year-old feminist and actress who gave her own advice after watching: “Follow your heart, be brave. Nothing should prevent you from pursuing what you love”.
Gojek is Southeast Asia’s leading on-demand multi-service platform.
To launch Gojek's ride hailing and food delivery services into a number of new markets in South East Asia we wanted to create a visual metaphor that represents what you can expect from Gojek's services. The campaign demonstrates how Gojek aims to remove everyday frictions and obstacles to bring more people, more flow in daily life – more days when everything just works.
Building on this, a city was created – a place where everything just flows – representing everything customers can expect from Gojek. It’s a stylised world where cars, people, motorbikes and others can seamlessly co-exist and take all the chaos out of your life. At the centre of it all is a grand a performance where people, motorcycles and cars come together in an unbelievable, coordinated stunt of an epic scale.
The stunt required weeks of careful planning and coordination. It was created by placing a notorious motorcycle “globe of steel” inside a car motordrome to demonstrate the campaign message, “Enjoy the flow”.
At the end, all elements come together in a synchronized spectacle, forming a Gojek logo. Because what better way to introduce a new brand to the market than to make the whole campaign about the logo itself.
The set took 10 days to complete and the production of the campaign film involved 25 cars, 15 motorbikes and as many stunt drivers, looping the giant motordrome 75 times.
60% of the time, if a witness speaks up when they see bullying, the bullying stops within 10 seconds. So we wanted to give them a tool to do just that: an emoji.
CANNES
Gold - Social Purpose
Silver - Social Trends
Silver - Cyber
D&AD
Yellow Pencil - Digital Marketing – Use of Social Media
THE ONE SHOW
Silver - Design: Brand Identity (New or Rebrand)
Bronze - Cross-Platform – Non-Profit: Integrated Branding
ADC
Bronze // Ad Council // I Am a Witness // Design, Motion, Illustration – Typography Systems
Bronze // Ad Council // I Am a Witness // Social Content – Social Network Platform
Bronze // UN/Google/Tribeca – Life Below Water // Art Direction - Digital / Motion
Bronze // UN/Google/Tribeca – Life Below Water // Craft in Video - Cinematography
Effies
Bronze // Ad Council // I Am A Witness // Positive Social Change – Non-Profit
Creative Media Awards
Best In Show // Ad Council // I Am A Witness // Social Media
Winner // Ad Council // I Am A Witness // Social Media
WEBBY AWARDS
Webby Awards Winner: ADVERTISING & MEDIA. Public Service & Activism
OMMA
Winner // Ad Council // I Am A Witness // Online Advertising Creativity – Mobile: Integration Across Platforms
IAB Mixx
Silver // Ad Council // I Am A Witness // Social. Community Building
SHORTY AWARDS
Bronze // Ad Council // I Am a Witness // Best Influencer and Celebrity Campaig
SF ADDYS
Silver // Ad Council // I Am a Witness // Integrated Campaign – Public Service
Silver // Ad Council // I Am a Witness // Elements of Advertising – Film & Video, Animation or Special Effects
Silver // Ad Council // I Am a Witness // Public Service Online Film, Video and Sound
Silver // Ad Council // I Am a Witness // Online/Interactive – Social Media – Multiple Platforms
ADDY’S (REGIONALS)
Gold // Ad Council // I Am a Witness // Integrated Campaign – Public Service
Gold // Ad Council // I Am a Witness // Elements of Advertising – Film & Video, Animation or Special Effects
Gold // Ad Council // I Am a Witness // Public Service Online Film, Video and Sound
Silver // Ad Council // I Am a Witness // Online/Interactive – Social Media – Multiple Platforms
NATIONAL ADDY’S
Gold // Ad Council // I Am a Witness // Online/Interactive – Social Media – Multiple Platforms
Gold // Ad Council // I Am a Witness // Public Service Online Film, Video and Sound
Silver // Ad Council // I Am a Witness // Integrated Campaign – Public Service
FACEBOOK AWARDS
Bronze // Ad Council// I Am A Witness // Facebook For Good
A Cannes Cyber Lion winner, this campaign helped Adobe replace the popular creative software with the subscription-based Creative Cloud, and launched an entirely new type of customer. This integrated campaign projected the customer's crowdsourced self-portraits onto their faces to show art and artist together and included.
In this global campaign for Cisco we tell the amazing stories of what happens when technology helps solve some of the world's biggest problems.
To demonstrate the power of Cisco's new collaboration platform we invited an astronaut, a professor of astronautics, an architect and a travel blogger to imagine the world's first space hotel. After many work sessions from around the world, they arrived at an amazing design which was then rendered into a VR experience.
To raise awareness about Adobe new Creative Cloud apps, we turned the world's most inspiring places into a global archive of creative tools – for 6 million Creative Cloud members to make art with.
Webby Awards
Winner - Mobile Integrated Experience
When you take Häagen-Dazs out of the freezer, it's as hard as a rock. So to help you let it temper for 2 minutes we created an AR concerto that plays when you point your phone at the top of your pint of Häagen-Dazs ice cream.
FWA mobile of the day
Business can be pretty scary if your company isn't signing documents electronically.
Offer letters can get misplaced, paperwork can pile up, and deals can get stuck if you're waiting on faxes and overnight mail.
So switch to Adobe Echosign...before it's too late.
Communication Arts May/June 2015
ADDY AWARDS 2015: SILVER
People hate paperwork. So when Adobe announced that they had a new program that would digitize all of it and send it to the cloud, it was clear things were about to change. We worked to show how excellent this innovation would by showing the rage people have for that horrible, tedious, paper-thin monster that's in everybody's life.
PRINT // FULL PAGES IN THE WALL STREET JOURNAL & NEW YORK TIMES
